Making technology accessible
Natasha 🚀
Software Engineer
Saloni 💻
Software Developer
Victoria ✨
Solutions Engineer
We're three Singapore-based technologists who seek to demystify technology in human terms, so people can engage with it thoughtfully rather than passively. Through storytelling, playful learning, and applied research, we help people understand how tech works, how it affects society, and how to engage with it responsibly.
🏆 Award Winner
Best Podcast Award
Youth Creator Awards 2026 by *SCAPE
Creative Use of Social Media
Makers & Shapers Awards
Podcast for Impact — Nominated
Makers & Shapers Awards
Now streaming on meLISTEN
Featured on Mediacorp's audio platform — tap to listen
6.8K
followers • 118K reached (30d)
985
YouTube
subs • ~10% engagement
1.2K
TikTok
followers • ~1.1K avg views
47
Podcast
episodes • 11 avg streams
74
Newsletter
newly launched · early-bird rates
ragTech Channel Analytics
Last updated August 2026
6.8K
followers
Reach (Last 30 Days)
118K
Accounts Reached
91%
Non-follower Views
392K
Total Views
Avg per Reel (Last 30 Days) · 6.9% engagement
30K
Views
1.4K
Likes
275
Saves
336
Shares
Audience
From recent representative content
Age
Gender
M 58.4%/F 41.6%
Top Countries
We have global reach985
subscribers
Performance (Last 12 Months)
85K
Total Views
~10%
Engagement Rate
Audience (Last 12 Months)
Based on content views
Age
Gender
M 68.4%/F 31.7%
Top Countries
1.2K
followers
Avg per video
93% MoM follower growth
500+
followers
1K
audience
74
subscribers
Newly launched · early-bird rates
ragTech runs a vodcast (video podcast) covering AI, careers, startups, and life in tech. Episodes drop on YouTube, Spotify, Apple Music, and Amazon Music—reaching curious, tech-adjacent listeners and viewers across Singapore and beyond. Our audience are young professionals who care about staying informed without the jargon.
Why partner with us?
We're not a media company. We're three working software engineers and solutions engineers who started a podcast because no one was talking about tech the way real people in tech actually talk about it. All three hosts are women practising in engineering roles, bringing authentic credibility to every conversation.
Who listens to us
Primarily Singapore-based · Ages 22–35 · Early to mid-career in tech
Three women engineers
Natasha, Saloni, and Victoria are all working software engineers and solutions engineers. We represent the demographic that tech brands want to reach but rarely find in media. Our audience trusts us because we're actively shipping code and solving real-world tech problems.
Niche, engaged community
Our audience is Singapore's tech professional community: engineers, founders, and people navigating tech careers. They research before buying and they trust what we say because we're one of them.
Cross-platform presence
One partnership can span podcast, YouTube, Instagram, TikTok, LinkedIn, and newsletter. Your brand reaches our audience on whatever platform they're on, in formats that fit naturally.
Authentic by design
47 episodes of real talk about AI, careers, burnout, and startups. Sponsored content only works here when it fits the conversation. We'll say no to partnerships that don't align, which is exactly why the ones we do say yes to land.
Meet the hosts · 10+ combined years in tech
Natasha Ann Lum
software engineer
public service
5 yrs in tech
javascript, typescript, python
Saloni Kaur
software developer
fintech MNC
10 yrs in tech
java, javascript, typescript
Victoria Lo
solutions engineer
startup
5 yrs in tech
javascript, typescript
✏️ Meet Techybara — our original mascot
Techybara is our hand-drawn capybara mascot who navigates the world of tech. The comic carousel format has quickly become one of our most shareable content types.
Brand integrations are story-led: Techybara encounters your product in a relatable tech scenario. We also offer standard carousel formats (listicles, guides, tip cards).
Topics we cover
Quality over vanity metrics
We don't chase follower counts; we drive engagement. In the last 30 days, our ragTech Instagram reached 118K accounts and generated 56K interactions. Here's how our channels compare to industry benchmarks:
- Instagram Reels: 6.9% engagement rate (benchmark 3–6%)— (likes + comments + saves + shares) ÷ views
- Instagram overall: 14.3% interactions-to-views rate
- Instagram posts: 4.9% engagement rate (benchmark 1–3%)— (likes + comments + saves) ÷ reach
- YouTube: ~10% engagement (benchmark 2–4%)
- Podcast: ~15% of subscriber base per episode (benchmark 8–10%)
- Newsletter: newly launched — building fast, early-bird rates available now
Brands working with us see higher-than-average engagement because our audience is both niche and active. We surface real people talking about real tech.
Rates
All prices in SGD unless toggled. Packages are mix-and-match.
What you get
All rates are based on verified platform data. Our reels average 79K views at 13% engagement. Instagram reached 179K accounts and gained 3,858 followers in 30 days. All podcast ads are host-read and baked-in, permanent and never swapped out.
6,789 followers · 30K avg reel views · 13% reel engagement · 392K 30-day views
Formats: Reels · Static Posts · Standard Carousels · Techybara Comic Carousels · Stories
Sponsored Reel
S$600
Short-form branded video (30–60s) natively integrated into our content. Our reels average 30K views with a 13% engagement rate.
- 30–60 second host-driven reel
- Caption, hashtags & brand tag
- 1 revision round
- Performance screenshot at 14 days
- Permanent on feed
📐 CPV-based: 30K avg views × S$0.008 tech-niche CPV
Static Feed Post
S$250
Branded image post with a crafted caption. Best for product announcements or content needing longer-form copy.
- 1 high-quality branded image
- Custom caption with CTA
- 1 revision round
- Performance screenshot at 7 days
- Permanent on feed
📐 Followers-based: 6,789 × S$0.065/follower niche rate
Standard Carousel
S$350
Multi-slide educational or listicle carousel — ideal for tips, how-tos, product comparisons, or brand storytelling.
- 5–8 illustrated slides
- Format choice: listicle, guide, or product spotlight
- Custom caption & hashtags
- 1 revision round
- Performance screenshot at 7 days
📐 Static post + 40% editorial/design premium for multi-slide format
Techybara Comic Carousel
S$500
Your brand woven into a hand-drawn comic strip starring Techybara, our capybara mascot navigating tech life. Native, story-led, highly shareable.
- 5–8 hand-drawn comic panels
- Techybara narrative featuring your brand or product
- 1 revision on story concept + 1 on final art
- Performance screenshot at 7 days
- Permanent on feed — original IP format
📐 Standard carousel + bespoke illustration premium (hand-drawn IP, higher perceived authenticity & shareability)
Stories (3-pack)
S$150
Three-frame story sequence with brand mention. Best used to amplify a concurrent reel or as a lightweight awareness play.
- 3 story frames with brand mention
- Link sticker (if account eligible)
- 24-hour live + highlights option
- Insight screenshot
📐 24hr ephemeral format at ~40% of static post rate
Reel + Stories Bundle
S$700
A branded reel paired with a 3-frame story sequence promoting it. Maximises both discovery reach and warm-audience CTAs.
- Everything in Sponsored Reel
- Everything in Stories (3-pack)
- Story links back to reel
- Combined insight screenshots
📐 S$600 reel + S$150 stories − S$50 bundle discount
Vodcast: Bytes & Banter
48+ episodes · YouTube · Spotify · Apple Music · Amazon Music
All ads are host-read and baked-in (permanent — never swapped or removed).
Pre-Roll Ad (30s)
S$150
A 15–30 second host-read ad in the first 10% of a vodcast episode. Baked-in permanently. Runs on YouTube, Spotify, Apple Music & Amazon Music.
- Host-read script (15–30s)
- Baked-in — permanent, never swapped
- Episode description mention + brand link
- Distribution across 4 platforms
- Promo code inclusion if provided
📐 $18 CPM × ~350 est. listeners × 2.5× tech-niche premium (InfluencerMarketingHub)
Post-Roll Ad (30s)
S$100
A 30 second host-read ad at episode close. Reaches the most loyal segment — listeners who stay until the end.
- Host-read script (30s)
- Baked-in — permanent
- Episode description mention
- Distribution across 4 platforms
📐 $10 CPM × ~350 listeners × 2.5× niche premium (Podchaser post-roll benchmark)
Mid-Roll Ad (60s)
S$350
A 60 second host-read mid-episode integration — the highest-recall slot per industry data. Woven naturally into the conversation.
- Host-read script (up to 60s)
- Baked-in — permanent
- Link in description + pinned comment
- Social media story mention
- Distribution across 4 platforms
📐 $28 CPM × ~350 listeners × 2.5× niche premium + social amplification value
Episode Sponsorship (Pre + Mid)
S$450
Sponsor both the pre-roll and mid-roll of a single episode for maximum in-episode brand presence.
- Pre-roll host-read (30s)
- Mid-roll host-read (60s)
- Both slots baked-in permanently
- Episode description + pinned comment
- Social media story mention
📐 S$150 + S$350 − S$50 same-episode bundle discount
Full Episode Integration
S$900
Your brand co-developed into the episode theme — woven organically throughout the conversation, not just an ad break. Visual on-screen brand placement included.
- Co-developed episode topic or angle
- Brand featured throughout (not just an ad break)
- On-screen visual brand placement (vodcast format)
- Dedicated social clip featuring brand
- Blog post cross-promotion on ragtechdev.com
- Episode show notes & description feature
- Distribution across 4 platforms
📐 Value-based: topic co-dev + on-screen visuals + full social package; equivalent to "Paid Interview" format (InfluencerMarketingHub)
Vodcast Series (3 Episodes)
S$2,200
Three consecutive mid-roll mentions across three episodes. Research shows it takes 7–10 weeks for full campaign conversion realisation (InfluencerMarketingHub).
- 3× mid-roll host-read (60s each)
- All 3 episodes baked-in permanently
- Consistent episode description mentions
- Social story mention per episode
- 3× performance check-ins
📐 S$350 × 3 = S$1,050 base → S$2,200 reflects full series value + social package; benchmarked against $1,500/month model (IMH)
375 followers · avg 1,052 engagements per post · 280% engagement rate
Professional B2B tech audience — SG engineers, founders, and tech leaders
LinkedIn Sponsored Post
S$200
Branded post on ragTech's LinkedIn. Our posts average 1,052 engagements — exceptionally high for 375 followers, indicating strong B2B professional virality.
- 1 branded LinkedIn post
- Professional copy by our team
- Brand/product mention with link
- 1 revision round
- Engagement screenshot at 7 days
📐 Quality-based: 280% avg engagement rate signals high B2B virality beyond follower count
LinkedIn Article Feature
S$280
A long-form LinkedIn article by ragTech featuring your brand — ideal for thought leadership positioning in the SG tech community.
- 400–700 word LinkedIn article
- Brand integration throughout
- Published under ragTech company page
- 1 revision round
Blog & Newsletter
Blog posts live permanently on ragtechdev.com · Newsletter newly launched
🌱 Newsletter early-bird rates — will increase at 500 subscribers. Lock in now.
Blog Sponsored Post
S$280
A written post on ragtechdev.com in our voice. Stays live permanently, SEO-indexed by Google.
- 600–1,000 word original article
- SEO-optimised title and structure
- Shared on ragTech Instagram & LinkedIn
- Permanent on-site hosting
- 1 revision round
Newsletter Dedicated Send
S$80
Your brand as the sole feature in one newsletter broadcast. Introductory rate — will increase at 500 subscribers.
- Dedicated branded section (entire send)
- Custom copy written by our team
- Clickable link + CTA to your page
- One broadcast send
- Open rate screenshot post-send
📐 Introductory flat rate — increases at 500 subscribers. Lock in now.
Newsletter Sponsored Feature
S$50
A branded callout block within our regular newsletter. Shares the send with editorial content — more affordable entry point.
- Branded callout block within regular send
- Logo + 2–3 sentence brand description
- Clickable CTA link
- One broadcast send
Blog + Newsletter Bundle
S$330
Permanent blog post plus a newsletter send to drive immediate traffic. Long-term SEO value + immediate subscriber reach.
- Everything in Blog Sponsored Post
- Everything in Newsletter Dedicated Send
- Newsletter links directly to the blog post
Bundle Packages
Mix channels for better reach at a discounted rate
Starter Pack
S$360
S$430
Ideal for: Brand awareness across content + audio
- 1× Instagram Static Post
- 1× Vodcast Pre-Roll Ad (30s)
Engagement Pack
S$950
S$1,230
Ideal for: Multi-platform reach with lasting content assets
- 1× Sponsored Reel
- 1× Vodcast Mid-Roll Ad (60s)
- 1× Blog Sponsored Post
Creator Pack
S$1,100
S$1,380
Ideal for: Creative-first brand wanting native, viral-format content
- 1× Techybara Comic Carousel
- 1× Short-Form Cross-Post (TikTok + Shorts)
- 1× Stories (3-pack)
- 1× Newsletter Dedicated Send
Full Media Kit
S$1,800
S$2,280
Ideal for: Maximum exposure across all channels
- 1× Sponsored Reel
- 1× Stories (3-pack)
- 1× Vodcast Full Episode Integration
- 1× Blog Sponsored Post
- 1× Newsletter Sponsored Feature
Add-Ons
Bolt onto any package for amplified reach, exclusivity, or faster turnaround
Campaign Extras
Category Exclusivity (per month)
S$300
Lock out all competing brands in your product category for a calendar month across all ragTech content.
- No competitor brand mentions for 30 days
- Category confirmed in writing
- Applies across all platforms
Extended Usage Rights
S$150
Extend content usage rights from 6 months to 12 months — for your paid ads, website, or press kit.
- 12-month usage rights (vs standard 6)
- Rights for paid advertising use
- Rights for website / press kit
Rush Delivery
S$150
Delivery in 3–5 business days of brief approval (vs standard 7–14 days).
- 3–5 business day turnaround
- Priority brief review
- Direct host contact throughout
Performance Report
S$80
End-of-campaign PDF with all platform insights, engagement metrics, and reach data.
- All platform insight screenshots
- Engagement rate calculations
- Reach and impression data
- Formatted PDF for your records
Terms & Notes
- 1.Prices listed in SGD. USD prices shown at approximate exchange rates and may vary slightly.
- 2.All SGD prices exclude GST.
- 3.Each package includes one round of revisions unless otherwise stated.
- 4.Deliverables are typically ready within 7 to 14 business days after brief approval.
- 5.Usage rights included for 6 months from publication. Extended licensing available on request.
- 6.We only work with brands and products we genuinely believe in. Content stays authentic to our voice.
- 7.Custom packages and barter/gifting arrangements can be discussed.
- 8.Newsletter is newly launched. Early-bird rates apply until we reach 500 subscribers — lock in now before rates increase.
- 9.Techybara comic carousels feature our original hand-drawn capybara mascot in a tech-world setting. Brand integrations in this format are kept tasteful and story-driven.